What fantastic services do we offer
• Bespoke PR
Whatever our client's objectives from PR activity are, we begin the PR process by listening. We want to understand completely what your organisation is all about, what your messages are, and how you want them communicated to your key audiences. We like to know what PR activities you have undertaken in the past and what you are currently doing. We can then make an informed judgement on how to fill any gaps and to create a bespoke PR and marketing communications campaign that will deliver specific and measurable results for your organisation.
It may be a case of refreshing your existing activities, or a creating a whole new approach. One thing to bear in mind, however. PR is not a miracle cure, and even the best PR consultancy cannot turn around the fortunes of a flawed business. It is often the case that the most tangible and long lasting results take time to achieve, so we prefer to build our client's reputation with the press over time, and manage this relationship by regularly releasing only what we feel are genuinely newsworthy stories
• Press and Media Relations
10 Four Public Relations enjoys an excellent professional relationship with editors and senior journalists in regional newspapers, magazines and broadcast media in south Wales. These long-standing relationships have been consolidated over a fourteen-year period. This means that all information we disseminated is viewed with credibility. Regular liaison with news desks and features editors in local press and media, coupled with an understanding of the essential elements of what constitutes a genuinely newsworthy story means that 10 Four PR enjoys a high press release "hit rate".
• Graphic Design & Print
From concept to innovative design, creative photography, copywriting to print, 10 Four PR can help you create eye-catching brochures, leaflets, posters and both indoor and outdoor branding for any occasion to ensure that you really make a statement about your company.
• Event Management
From company launches to major festivals, 10 Four PR is an experienced event organization specialist. Telephone us for a no-obligation chat about your planned event and how we can help.
• Photography
Good quality press photography greatly enhances the placement and positioning of a story in a newspaper or publication. Whilst newspapers more often than not have their own 'pool' of photographers, their use is often constrained by internal budgets. Also, if it's a particularly busy news period there may not be an in-house photographer available. 10 Four PR can provide professional press photography which will enhance the story and help journalists illustrate the piece, thereby giving the piece a head start when in competition with other stories.
• Corporate Social Responsibility
Building and maintaining good relations with the community in which it operates is becoming increasingly important for businesses of all sizes. Through regular liaison with clients and the community, 10 Four PR will ensure that opportunities for your business to engage with the community are regularly sourced and presented for consideration. If chosen prudently, these opportunities can greatly enhance your company's reputation and help present your business in a positive light.
• Sponsorship
More and more companies are realising the advantages to be had via strategic sponsorship. Carefully targeted sponsorship of relevant events and appropriate organisations can be an extremely cost effective way of enhancing your PR/marketing mix. Sponsorship opportunities can help you to position or align your company with a positive event or organisation, expose your brand to key audiences, and provide corporate hospitality opportunities. 10 Four PR has years of experience of successfully procuring and selling major sponsorship opportunities on behalf of our clients. We will advise you on the most appropriate opportunities for your business, evaluate how much an opportunity will cost and what benefits it will bring to you company. Once you have entered a sponsorship arrangement, we can also monitor the partnership to ensure that you fully utilise all your sponsor's benefits to maximum effect.
• Web management
A professionally created and managed web site is no longer an optional luxury; it is an essential element of any organisation's marketing and PR strategy. If designed professionally, a web site will accurately reflect your brand identity and communicate clearly and concisely your company's key messages. The web site designers used by 10 Four PR produce innovative web sites which can incorporate virtual tours and flash technology (if appropriate to the clients needs) quickly and cost effectively.
• Evaluation
At 10 Four PR, we understand how important it is to provide our clients with a regular evaluation of the effectiveness of PR activity set against the level of investment. The method most commonly used is to compare each piece of press coverage secured for our clients against standard paid for advertising. Due to the greater credibility attached to editorial coverage over advertising, this amount is multiplied by three. We will also let you know the circulation and readership of the newspaper or publication your story has featured in, in order to calculate potentially how many readers have read the article. Finally, we will also review all published stories to calculate how many agreed key messages have appeared in press cuttings over the period of PR activity.
